Video Production Terms:                  glossary

Ambient Sound: Background noise added to a scene to add a sense of atmosphere and context.  

Animation: For the most part, an animation is a series of static unmoving pictures or objects that have the appearance of motion. The animation technology available today is like a flipbook on hyper steroids. 

Arc Shot :A type of shot in which the camera circles around a subject.

Chroma Key: The fancy way of referring to Green/Blue Screen Technology. This is when a large image of flat color is replaced with another image.

Cinematography: It is the art of using cameras and lighting for production.

Continuity: When the elements of each shot are consistent though out the production. 

Crawl: Words or figures that move across a screen while a video is in play. Most news channels will do this. CNBC always has a stock ticker “crawling” across the bottom of the screen.

Dubbing or Dubs: Adding extra sounds on top of other sounds. Replacing one language dialogue with another language. Copying from one tape to another. 

Edit (ing): Refers to the act of organizing existing footage into an understandable sequence of shots. Proper editing eliminates confusion and creates a clear message. 

Establishing Shot: Opening image of a program or scene. Usually, it’s a wide and/or distant perspective that orients viewers to the overall setting and surroundings. 

Foley: Sound effects usually recorded in a studio to synchronize with on screen elements. Such as footsteps or sipping coffee.

Frames per Second or FPS: The number of images captured for every second of film or video.

Framing: Act of composing a shot in a camera or camcorder’s viewfinder for desired content, angle and field of view. 

Lighting: The use of natural or artificial light to properly light the shot. The type of lighting will largely depend upon the purpose of the shot. 

Outtakes: Takes that are discarded due to technical or talent mistakes.

Pan: A type of shot in which the camera follows action that moves across the scene. The camera is fixed on a Tripod.

POV Shots: A type of shot demonstrating with the actor sees.

Props: Items used by talent for a scene.

Rough Cut: The first edit of the film. Puts all elements in “roughly” the right order. AKA assembly.

Script: A written description of the video production. It can include visual directions for each shot, voice over insertions, superscripts and dialogue for talent/spokespeople. It is essentially the blueprint for the production. 

Shot List: List of shots to be completed for the film. Usually broken down to a daily schedule. 

Static Shot: A type of shot in which the camera circles around a subject.

Storyboard: Visual layout of the script. The use of drawing to show key moments of the script. Think Comic Book.

Talent: Refers to anyone in front of the camera including actors, anchors, reporters, spokespeople and even animals. 

Tilt: Following action vertically with the camera mounted on a tripod.

Voice Over or VO : This is when the speaker/narrator is heard but not seen on camera.